Relevant, useful and informative - these are the three main rules for any piece of content. What is relevant in the US will not be relevant in Japan - so why not create content instead of localizing it?
Content is king
SEO content marketing is the most powerful tool you can use to attract customers and make them loyal.
Boost your seo rankings
Localization is not always the best way to go. Your audiences differ across markets and languages and will be expecting to find different information. Creating bespoke content fitting their needs is the easiest way to light a fire under your SEO rankings and pull users to your website.
FOCUS ON YOUR CUSTOMERS
Offer your customers exactly what they're looking for and turn them into loyal buyers. Plenty of things to consider: audience review, length, readability...and keeping it all together in all the languages your website is in. Sometimes it's just better to write it from scratch, you know?
Content that resonates
Creating weekly blog posts can be a strain on the marketing department and coordinating translating them into other languages even adds to that. How these blogs end up performing goes beyond good vs bad translation. SEO copywriting is your way of making sure they don't become irrelevant, fail to fit into your content strategy remain useful to in-market readers, and speak about things they care about.